www.sbmcsurvey.com/the-importance-of-communication-management
Communication management strategies must adapt to new platforms as digital technologies evolve. Communication management experts employ the tools they have learned to devise strategies that to create messages that resonate.
This involves identifying your target audience, developing messages for them, and deciding on the best communication channels to convey the message. It is also about avoiding barriers to clear messaging. Ineffective communication can lead to miscommunication and disengagement among all the parties.
A website that provides various information for different audiences such as employees or investors, vendors, or employees is a common instance. Communication management ensures consistency in messaging across these various mediums which boosts confidence and trustworthiness. It also assists managers respond to crises and emergencies by effectively communicating with key stakeholders.
Employees want to be informed in a timely manner updates on company changes and new projects. Inconsistent or insufficient communication may demoralize employees, and lead to a lack of trust in the project manager, which can cause attrition. A lack of information about career development opportunities could cause employees to seek employment elsewhere.
A successful communication management plan is based on the five W’s: overall goal, audience, message, tactics, and timing. Furthermore, the process requires assessing and managing feedback. It also includes providing information to stakeholders on the performance of communications operations and taking corrective measures when needed.
